Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Send email marketing campaigns that deliver unbeatable results

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.

SMS saraksta veidošana

Mārketinga speciālisti 2012. gadu varētu nosaukt par mobilā mārketinga revolūcijas gadu. Tāpēc pavisam droši varam teikt – laiks jaunai mārketinga stratēģijai! E-pasta mārketings un mobilais un SMS mārketings attīstās spraigā tandēmā, tāpēc iesakām izmantot šos rīkus cik drīz vien iespējams.

Pavisam nesen laidām klajā Mailigen SMS funkciju, kas ļauj veidot SMS kampaņas visā pasaulē, kā arī integrēt SMS izsūtīšanu e-pasta mārketinga kampaņās. Bet, pirms uzsākam kādu SMS kampaņu, jāparūpējas par mobilo tālruņu numuru saraksta izveidi.

Veidojiet abus uzreiz – e-pasta un SMS sarakstu

Ja esat iesācējs šajā jomā, sākat no nulles un jums nav saraksta ne ar e-pastu adresēm, ne tālruņu numuriem, sāciet veidot abus sarakstus kopā. Izveidojiet parakstīšanās anketu ar laukiem, kur jānorāda vārds, e-pasta adrese un mobilā tālruņa numurs.

Lai veicinātu pievienošanos e-pasta un SMS sarakstam:

  • ievietojiet parakstīšanās anketu vai izpeldošo parakstīšanās anketu savā mājaslapā un blogā
  • izplatiet sociālajos tīklos savu sekotāju un draugu vidū saiti uz parakstīšanās anketu
  • ievietojiet parakstīšanās anketu uzņēmuma Facebook lapā
  • sniedziet parakstīšanās iespēju, cilvēkiem internetā reģistrējoties kontam, pasākumam, lejuplādes materiālam, atlaides kuponam u.c.
  • kad cilvēks klātienē aizpilda reģistrācijas vai aptaujas anketu, aiciniet parakstīties arī uz jaunumu saņemšanu
  • izmantojiet QR kodus, kurus var izvietot teju jebkur un kuros var iekodēt saiti uz parakstīšanās anketu

Papildiniet e-pastu sarakstu ar tālruņa numuriem

Ja jums jau ir e-pastu saraksts un regulāri veicat e-pasta mārketingu, attiecības ar mērķauditoriju jau ir nodibinātas un ir daudz vienkāršāk pievienot sarakstam papildu kontaktinformāciju. Ja sūtāt atbilstošu saturu, viņi zina, ka neesat spameris un ir gatavi dot arī sava mobilā tālruņa numuru.

Datubāzes papildināšanai izmantojiet jaunumu vēstules.

  • Aiciniet jaunumu vēstules adresātus pievienoties īsziņu saņēmēju sarakstam, ievadot savu tālruņa numuru īpašā, parakstīšanās anketā iestrādātā laukā.
  • Jaunumu vēstules saņēmējus virziet uz piezemēšanās lapu, kur atstāt savu mobilā tālruņa numuru.

Iespējamie šķēršļi

Mobilais tālrunis tiek uzskatīts par personiskāku saziņas līdzekli nekā e-pasts, līdz ar to cilvēki mēdz būt piesardzīgi, norādot savu mobilā tālruņa numuru. Esiet gatavi, ka daļa cilveku var nevēlēties atstāt numuru, tādējādi apgrūtinot īsziņu saņēmēju saraksta veidošanu.

Ja visi parakstīšanās anketas lauki ir obligāti aizpildāmi, jūs riskējat ar to, ka daļa cilvēku var nepabeigt paraktīšanās procesu vai gluži vienkārši ievadīs nepareizu tālruņu numuru. Tapēc labāk dodiet viņiem izvēles iespēju, kādu kontaktinformāciju atstāt.

Noteikti neaizmirstiet par motivāciju, lai cilvēki parakstītos. Jūs pat varat diferencēt bonusus pēc tā, vai cilvēks ir parakstījies tikai e-pastu sarakstam vai abiem – e-pastu un SMS sarakstam.

Motivācija pievienoties SMS saņēmeju sarakstam

Dodiet labu iemeslu, lai parakstītos:

  • kupons, atlaides kods, dāvanu karte, bezmaksas dāvana vai kāds cits bonuss, ko cilvēks saņem pēc tam, kad ir parakstījies
  • papildu vai unikāla informācija par jūsu produktu vai pakalpojumu
  • pēc parakstīšanās sniedziet iespēju bez maksas lejuplādēt elektronisko grāmatu, gidu vai citu materiālu
  • pozicionējiet parakstīšanos SMS sarakstam kā iekļūšanu īpašā VIP kopienā, kuras biedri saņem ekskluzīvus piedāvājumus un informāciju
  • īsziņu saņēmēju vidū rīkojiet konkursus un izlozējiet laimīgos, kas iegūs balvas

Noslēgumā

Saraksta veidošana ir laikietilpīgs process. Īpaši, ja runa ir par tik sensitīviem datiem kā mobilā tālruņa numuri. Lieciet lietā savu izdomu un parakstīšanās procesu padariet pēc iespējas motivējošāku un interesantāku. Atcerieties promotēt bonusus un pievienoto vērtību, ko cilveks iegūst parakstoties. Izmantojiet mūsu sniegtos padomus un sagatavojieties jaunā gada mobilā mārketinga izaicinājumiem.

Sekojiet mūsu bloga rakstiem. Jau pavisam drīz varēsiet lasīt par SMS mārketinga kampaņām un to integrāciju e-pasta mārketinga kampaņās.

SMS saraksta veidošana
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Email Marketing Software | Campaigns by Pipedrive | Pipedrive
Campaigns by Pipedrive

Email marketing software

Send email marketing campaigns that deliver unbeatable results

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket.

But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in.

Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.5/5

4.7/5

Pipedrive’s email marketing software

Create seamless workflows by combining CRM and email marketing software

Pipedrive is a powerful, easy-to-use CRM. Over 100,000 users across various countries and industries benefit from its incredibly intuitive interface.

You don’t need training to pick up Pipedrive and keep all your sales data visible, accessible and simple to manage. Thanks to Pipedrive’s actionable approach, you can quickly delegate tasks to team members, automate admin tasks and reach your max potential.

Campaigns by Pipedrive, Pipedrive’s email marketing software, is as intuitive and simple as our CRM solution.

Use its drag-and-drop elements to create your layout or choose a ready-made template. Then, enter your email and use data in Pipedrive to segment your recipients, and off you go!

Now, whenever you click on a contact’s name, you will not only see their contact information and history, but also email communication: Which emails did that recipient receive, whether they opened the email, if they did when and more. This will enable you to gauge their interest and tailor your offering to their needs.

Includes:

Email builder

Email analytics

Email segmentation

Leverage CRM data to perfect your email marketing strategy

If you feel like you're

  • Lacking insights or engagement reports on marketing leads for your sales team
  • Wasting too much time on moving marketing data between platforms
  • Spending too much money on a dedicated tool

Campaigns by Pipedrive has you covered!

Pipedrive’s CRM and email marketing tools combine an action-based sales tool with powerful email marketing capabilities, bringing marketing and sales under one roof. You will have increased visibility into your revenue cycle and the functionality to work toward common goals to boost your bottom line.

Email builder

Cut marketing efforts with professional templates and a simple drag-and-drop builder

Email analytics

Discover which campaigns win the hearts of your audience with real-time reporting

Email segmentation

Reach the right customers with the right message

SOFTWARE FEATURE

Email segmentation

Segmenting a recipient list helps you to reach the right customers with the right message. But doing it manually, or even using spreadsheet formulas, can take forever – especially if you’re using multiple filters.

Campaigns, Pipedrive’s email marketing software, helps you understand your customers’ preferences and filter contacts, so you can deliver tailored messages to the right sales contacts and increase your conversion rates. You can use its built-in filters, such as subscription status, email bounce reason, send date, unsubscribe date and many more.

Learn more
SOFTWARE FEATURE

Email builder

Building a new email should be simple, intuitive and quick. HTML, api settings or even basic email design skills are a thing of the past.

With Campaigns by Pipedrive, you can either choose from a range of out-of-the-box free email templates, import pre-existing HTML templates or use a drag-and-drop email editor in the email marketing software, create an email from scratch or modify an existing one from our template editor. You can select your fonts, embed gifs, add pictures, social media links and other elements and make it yours in no time.

Learn more
SOFTWARE FEATURE

Email analytics

Your email marketing campaign was sent! Great job! What now? How can you measure its success and optimize your email flow?

Luckily, Campaigns by Pipedrive allows you to deep dive into your data through the campaign reports and insights feature. Discover which campaigns win the hearts of your audience with real-time reporting, including open rate, click rate, click-through rate and total/unique clicks.

Learn more

Join over 100,000 companies

Benefits of email marketing software

Use Campaigns by Pipedrive to:

  • Save sales and marketing pros time on email creation
  • Turn email marketing into a breeze
  • Create customizable emails with pro templates
  • Nurture your target prospects into hot leads
  • Know which campaigns win your audience
  • Deep dive into email data to improve your flow

Send email marketing campaigns that deliver unbeatable results

You may also like

If you’re interested in email marketing software, its advantages and the best email marketing practices, watch our demo video for a full feature walkthrough. Learn how companies like yours made Campaigns work for them, or compare Pipedrive’s software with other leading tools.

Email marketing software FAQ

  • What is email marketing software?

    Email marketing software is a tool or piece of software that enables salespeople and marketing teams to create, send, track and improve their email marketing flow. Such tools usually offer users easy ways to design emails and filter and optimize them based on certain criteria, such as open rate, click-through rate, number of unique clicks etc.

  • How to choose email marketing software?

    To choose the best marketing software, compare different services and choose the one that fits your needs and budget best. Normally, top considerations for email marketing software include email automation, scalability (whether you can grow your subscriber list as your business grows), reliability and user ratings, support and, last but not least, pricing.

  • Which email marketing software is the best?

    There are various reliable and affordable email marketing software. We advise you to ensure your selected email marketing software can work seamlessly with other tools, such as your CRM.

  • Why use email marketing software?

    Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and monitoring their email marketing strategy. It helps them build a relationship with their audience, drive traffic and cultivate engagement with businesses and customers.

Send more, pay less with Campaigns by Pipedrive

Full access. No credit card required.